Charlottesville’s Luminoah claims top prizes at Lighthouse Labs Demo Day event

May 24, 2023

Neil & Hill

Charlottesville medical device company Luminoah won over the judges and claimed the people’s choice award Tuesday at Lighthouse Labs’ Demo Day competition at Richmond’s Hardywood Park Craft Brewery.

The company is behind a mobile feeding tube device that collects data. It competed against seven other companies in a pitch competition as part of the event. All eight had just completed Lighthouse Labs’ accelerator program.

Luminoah was awarded $1,000 for winning the people’s choice award and $2,000 for winning over the judges, or panel of “sharks”, that included Meg Pryde, co-founder of Brandefy, Aaron Montgomery, co-founder of CarLotz, and Ebonie Atkins, managing director at Henrico EDA.

Luminoah founder and CEO Neal Piper said winning both competitions was “humbling” and that he was grateful to be able to go through Lighthouse Labs with the other founders. He said he learned a lot from the accelerator program, especially financial modeling, go-to-market strategies and communications.

“I found tremendous value in just sharing ideas and being authentic with one another about the challenges that we are facing,” Piper said.

The company had never participated in an accelerator program but felt it was time to enter a program. Accelerators are a common method for startups to realize a path forward.

“We were looking at several opportunities,” Piper said. “We looked at Y Combinator, Techstars and Lighthouse Labs. Being a Virginia-based company, we thought it was important to be in a Virginia-based accelerator. This is the first accelerator we applied for and were accepted into.”

Luminoah is set to close on a $6 million Series A funding round in the next couple of weeks, Piper said. The company plans to expand the team and further develop its product. The goal is to apply for Food and Drug Administration approval in 2024. Luminoah wants to go after the pediatric home health care market initially but also seeks to move into senior and rehabilitation markets.

Piper said the program opened a bunch of opportunities for Luminoah. The company had a network in Charlottesville and within the University of Virginia but not around Richmond. The program connected Luminoah with mentors and experts at Virginia Commonwealth University.

“They opened their arms to their providers and gave us support,” Piper said. “They gave us feedback on the product.”

Overall, he said he realized the hubs being created across Central Virginia are becoming a powerful source of entrepreneurship. People are starting to realize the state is supporting the startup community, and 757 in Norfolk and Lighthouse Labs accelerator programs are getting noticed across the country. Cville Biohub is building a biotech hub in Charlottesville.

“Each of these pockets are having events with the leaders, and you are building relationships,” Piper said. “What we are finding is that there are VCs coming from the Bay Area, and they are seeing Virginia as an opportunity to invest. That was not the case prior to Covid.”

Piper started the company after his young son was diagnosed with cancer. The treatment required him to be fed through a tube, a process that involved him being constrained by a medical pole and a pump.

“[Our] device is small,” Piper said. “It’s so small you can’t tell anyone is wearing it.”

Around 500,000 children could benefit from the product, and it solves a problem in the market. While his son no longer needs a feeding tube and is cancer free, other kids can benefit from the technology.

“It’s just a no-brainer to let a kid be active while you pump nutrition into their stomach,” Piper said.

The other companies who competed in the pitch competition were medical device maker E-Sentience (Durham, North Carolina); health-tech company Healp (Fairfax Station, Virginia), shipping solutions company Heroshe (Houston), cybersecurity company Karambit.AI (Annandale, Virginia), AI and augmented reality software maker Kilsar (Virginia Beach), online fitting room company Modi (Miami) and smart-home-as-a-service company HIO (Richmond), which was formerly called Project Mongoose.

A highlight of the event was the presentation of a state decree honoring Larkin Garbee and Todd Nuckols. The two played a key role in founding Lighthouse Labs and Startup Virginia.


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    Charlottesville, VA – June 5, 2025 – Luminoah, a medical device company transforming chronic disease care through personalized enteral nutrition delivery, announced today that it has been selected to join the MedTech Innovator 2025 Accelerator Cohort. Luminoah is one of only 65 companies—representing the top 4% of nearly 1,500 global applicants—chosen for this year’s program.

    MedTech Innovator (MTI) is the world’s largest accelerator for medical technology startups. The highly competitive four-month program provides participants with world-class mentorship, strategic guidance, and access to a robust network of investors, providers, payers, manufacturers, and industry experts.

    “We are honored to join this year’s MedTech Innovator cohort,” said Neal Piper, Founder and CEO of Luminoah. “This opportunity gives us a powerful platform to validate our technology, accelerate key partnerships, and expand the reach of our mission to set a new standard in enteral nutrition.”

    Luminoah was selected based on its breakthrough approach to modernizing enteral care—developing the world’s first data-driven enteral nutrition system. Its connected platform delivers real-time insights, unmatched mobility, and personalized therapy that improves outcomes and reduces malnutrition-related costs.

    Throughout the program, cohort companies will present at major industry events including The MedTech Conference powered by AdvaMed (October 5–8 in San Diego) and the MedTech Strategist Innovation Summit (November 19–21 in San Diego), where they will compete for a share of $800,000 in non-dilutive funding.

    ABOUT LUMINOAH

    Luminoah Inc., is a MedTech company, based in Charlottesville, Virginia, dedicated to making enteral nutrition delivery simpler, smarter, and easier for everyone. 

    For more information about Luminoah, visit www.luminoah.com, follow them on LinkedIn, Instagram, and Facebook, and subscribe to its newsletter. Post about us with #Luminoah.

    Luminoah Contact: info@luminoah.com

    ABOUT MEDTECH INNOVATOR

    MedTech Innovator is the world’s largest accelerator of medical device, digital health, and diagnostic companies. Its mission is to improve human health by accelerating the growth of companies transforming patient care. MTI has been a catalyst for groundbreaking healthcare solutions, sourcing nearly 14,000 applicants and fostering the growth of over 700 graduates. Alumni have collectively raised $10 billion in follow-on funding and introduced 400+ products to the market, improving the health of millions worldwide. For more information about MedTech Innovator, its annual programs, portfolio of industry-leading startups, and insights on trends, visit MTI’s website, follow them on LinkedIn, and subscribe to its monthly newsletter.

    Luminoah was named Startup of the Year at the Charlottesville Business Innovation Council (CBIC) 25th Annual Gala. “We are grateful for this recognition and proud to grow our company in Charlottesville,” said Luminoah’s Founder and CEO Neal Piper. “Our mission is to build a brighter future for people requiring tube feeding. This award is dedicated to our fellow Lumineers and the millions of enteral users who depend on us.”

    “This year’s awardees represent the pinnacle of innovation, perseverance and community spirit that define our region’s dynamic tech ecosystem,” said CBIC Executive Director Tracey Greene. “Their achievements inspire us all, and it’s an honor to recognize their extraordinary contributions.”

    About Luminoah
    Luminoah is a medical technology company dedicated to improving the standard of care for patients requiring enteral nutrition. The company’s portable, intuitive, and connected nutrition system creates a new reality for patients and providers, enabling the freedom to feed anytime, anywhere with robust data tracking and remote patient monitoring. To learn more, visit Luminoah.com.

    Hello friendly traveler! My name is Marty Weiner. I was a founding engineer at Pinterest, the first CTO Reddit, and now a “retired” mad scientist who loves to build anything and everything, especially if it helps make the world a better place… or at least funnier. 

    One of the ways I could help make the world a better place happened by accident when I met Neal, The Nicest Guy in the WorldTM. No really. Like Mr. Rogers nice. Neal had an idea for a product that all began when his 3-year-old son was diagnosed with cancer. Quick spoiler so I don’t keep you stressed: Noah is now 7 and fully recovered and thriving! For Neal and his wife Val, while dealing with the unfathomable hell I can only imagine of having a child with cancer, one of the many really hard things was feeding. For about 18 months, Noah couldn’t swallow. Food slush had to be pushed through a tube straight to his stomach via a surgically implanted connection. That meant Noah sitting there for hours next to an IV pushing liquid food straight into his stomach. That meant going anywhere was a hassle. That meant this little kid that just wanted to jump and run and play had to just sit there. That meant other kids at school teasing him. That meant (and this competes for the best/worst new failure mode phrase I’ve heard) “feeding the bed” on occasion. What’s “feeding the bed”? That’s when the IV line detaches at night and the pump keeps pushing food slush out onto the bed. Eech. 

    Through all that pain, Neal didn’t seem to lose his drive and passion. He’s got like Serena Williams level of drive and passion. I find that truly inspiring – to go through such a hard life path and come out of it with his burning need to do something to make the world a better place.

    Neal had a vision. What if the liquid food and pump were compact and portable so that going places was easy? So that a child or grownup who needs this kind of feeding can jump up and run and play and work and relax? What if this device was also fun and cool (you know, maybe some sweet Spiderman graphics on the screen)? What if the alert sounds emanating from this device didn’t sound like the panic-inducing sounds of the ICU, but rather, were relaxing, fun, or enjoyable? Seems doable and definitely revolutionary for people going through this. This is some Steve Jobs level vision Neal had.

    So, I started chatting with Neal about how I could help as an advisor and possibly more. Cause when you meet a Mr. Roger + Serena Williams + Steve Jobs, you just gotta amplify them.

    We chatted about funding, hiring, and building a software team—all the usual startup stuff. But then I asked that fateful question: who’s building your circuit board? Nobody?? Dude, I wanna build it!

    And for a year and a half, while my kids were in bed, I did. I’ve built maybe 20 circuit boards in my life, but never one for production and certainly never one that would need to also get FDA approval and be in the hands of small children pouring orange juice on it and dropping it in the mud 🙂. I had to learn a lot for my part. We pumped out 8 or PCBs until honing in on the one that’s going to the FDA. 

    A little aside cause I gotta geek out with you – it’s insane how fast you can prototype hardware now! I can iterate a design on Kicad (which, if you haven’t tried it, is amazing), ship it out to PCBWay (today’s sponsor… just kidding), and have it back in my hands in a week. For just about $80. Holy crap… that’s nearing the speed of software development. (And don’t get me started on how amazing 3D Printers are…). Ok, geek out over. Back to it.

    We set out to build this portable food pump and did just that. In the earliest days, I hacked alongside Neal, Hill Johnson (an excellent product manager), Landon Gilkey (an excellent mechanical engineer), and Kevin Owen (an excellent electrical engineer). Once the company was able to get some funding underneath it, the team rapidly expanded with more brilliant people to cover all the areas needed to bring this device to market. And now we’re off to the races, quickly stepping over each hurdle as any great team does. 

    Why am I telling you all this? Well, one to introduce you to Luminoah, soon to be the hot new kid on the med tech block :). And two, I want to reach out to all of you out there who find yourselves in the same lucky position I’ve found myself – having a little extra time on my hands (or hate sleep) and a background that helps startups get off the ground – and encourage you to find and amplify another Mr. Rogers… err… I mean Neal Piper.  You might just help change the world for the better :).